Browsing: The Business

Internet Marketing in BJJ…Can we do better?

I’ve begun to wonder if it’s possible to make a living online in BJJ without completely disregarding the sanctity of people’s email. I think it is, of course, possible, but some recent launches of new secret-awesome-gamechanging-unbeatable-limitedtime


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BJJ is, first and foremost, a martial art, but still, it has the potential to do more in changing diet, exercise, and general health practices than most doctors’ appointments—ask anyone who’s lost a significant amount of


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Competition Judo vs. Competition BJJ-What BJJ can Learn

That’s the impression I got from a great article over at The Business/Judo of Life. Complaints about IBJJF rules have become like background music in competition BJJ…but they’re the only game in town, so few people,


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Remember those “Ship my Pants” commercials Kmart had running? They were everywhere and people were loving them. The ads earned Kmart 20 million views on YouTube alone this year. They then parlayed that into a “Big


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by Megan Williams I saw a question today, posted by Meerkatsu, asking if the gi market were oversaturated. It’s a question I’ve asked myself, and been asked many times. My standard answer is that yes, some


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$60 to watch the ADCC in Beijing?

by Megan Williams I’m REALLY curious how many people paid to watch the ADCC Championship over the weekend (I’m sure the stats will never be released). I honestly did a double take when I read that


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Time to talk Canada! This tournament was brought to our attention recently and we wanted to share it. In a time in BJJ where new tournaments seem to be popping up every other week, it’s good


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by Megan Williams In a practice where having your ego broken and rebuilt is as elemental as sweat, you would think that everyone entering the business of Brazilian jiu jitsu would have an amazing skill set


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  So the cliché rings on and content is still king. We all want that viral post…that article people save and print and refer back to. That link that Renzo retweets. But is that all that


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Serious credit goes out to CTRL Industries  in the creation and marketing of their latest gi, the Desert Sun. From their Facebook page… The ‘Desert Sun’ is Heavily Themed around the desert, and the southwest. For the


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