Browsing: Business Tools

Remember those “Ship my Pants” commercials Kmart had running? They were everywhere and people were loving them. The ads earned Kmart 20 million views on YouTube alone this year. They then parlayed that into a “Big


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  So the cliché rings on and content is still king. We all want that viral post…that article people save and print and refer back to. That link that Renzo retweets. But is that all that


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4 ways to recognize a solid brand in BJJ

How you spend your money matters, but it matters even more in a small community like BJJ that’s solidifying its position as a mainstream practice. The Internet has tons of pages dedicated to what makes up


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Why branding is important to BJJ…

by Megan Williams You may be starting your BJJ business just for fun or challenge, but I urge you to make another consideration. The concept of community can sound cliche or cheesy, but considering how much people


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Business in BJJ: Branding Kickoff

The Lloyd Irvin scandal has been the most recent and best example, but BJJ as an industry is growing to the point where brand matters…a lot. Branding isn’t so important in situations where consumers don’t have


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Behind the Branding: Saulo Ribeiro and the University of Jiu Jitsu

by Megan Williams   Saulo Ribeiro is a perfect example of a personal brand that transcends his competition record or rank. He imparts an academic theme and a humble, purist take on the art that’s clearly


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Business in jiu jitsu is very much in its fledgling years. Still though, there are resources both inside and outside the community that can be quite helpful in navigating the challenges that new instructors and owners


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Anyone starting a business should give this site a look. SCORE.org (Service Corps of Retired Executives) is an online resource that connects people starting businesses with people who’ve already walked the path. They cover topics from


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Business in BJJ: Teachers, Competitors and Economic Success

Spend some time on any BJJ forum and you’ll run across people looking to train, compete, win a whole bushel of medals and then start their own schools. It seems that there is a common line


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