Browsing: branding

BJJ has some amazing thinkers and writers, and if you’ve read the work of Valerie Worthington over at Breaking Muscle, you’ll get a lot out of this interview. A big thanks to Can over at Artemis


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Internet Marketing in BJJ…Can we do better?

I’ve begun to wonder if it’s possible to make a living online in BJJ without completely disregarding the sanctity of people’s email. I think it is, of course, possible, but some recent launches of new secret-awesome-gamechanging-unbeatable-limitedtime


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BJJ Instructor Interview: Alan “Gumby” Marques

  We’ve got a great group of teachers over in our BJJ instructor Facebook group. They always have insightful questions around all things related to teaching BJJ and developing the best students possible. Alan “Gumby” Marques


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Learning BJJ Online vs. In Person: A Debate That’s Already Done

You see instructors sparring pretty frequently, but somehow, watching them go back and forth on social media manages to be even more fascinating (at least for me it does). This match up? Ryron Gracie vs. Gui


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Remember those “Ship my Pants” commercials Kmart had running? They were everywhere and people were loving them. The ads earned Kmart 20 million views on YouTube alone this year. They then parlayed that into a “Big


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$60 to watch the ADCC in Beijing?

by Megan Williams I’m REALLY curious how many people paid to watch the ADCC Championship over the weekend (I’m sure the stats will never be released). I honestly did a double take when I read that


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by Megan Williams In a practice where having your ego broken and rebuilt is as elemental as sweat, you would think that everyone entering the business of Brazilian jiu jitsu would have an amazing skill set


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  So the cliché rings on and content is still king. We all want that viral post…that article people save and print and refer back to. That link that Renzo retweets. But is that all that


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Serious credit goes out to CTRL Industries  in the creation and marketing of their latest gi, the Desert Sun. From their Facebook page… The ‘Desert Sun’ is Heavily Themed around the desert, and the southwest. For the


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4 ways to recognize a solid brand in BJJ

How you spend your money matters, but it matters even more in a small community like BJJ that’s solidifying its position as a mainstream practice. The Internet has tons of pages dedicated to what makes up


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