Browsing: personal branding

BJJ has some amazing thinkers and writers, and if you’ve read the work of Valerie Worthington over at Breaking Muscle, you’ll get a lot out of this interview. A big thanks to Can over at Artemis


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Internet Marketing in BJJ…Can we do better?

I’ve begun to wonder if it’s possible to make a living online in BJJ without completely disregarding the sanctity of people’s email. I think it is, of course, possible, but some recent launches of new secret-awesome-gamechanging-unbeatable-limitedtime


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BJJ Instructor Interview: Alan “Gumby” Marques

  We’ve got a great group of teachers over in our BJJ instructor Facebook group. They always have insightful questions around all things related to teaching BJJ and developing the best students possible. Alan “Gumby” Marques


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Interview: Emily Kwok and Groundswell Coed Grappling Camps

While most BJJ classes are coed, camps aren’t generally geared toward more than one gender. Groundswell Grappling Concepts, headed up by Emily Kwok, Valerie Worthingon, Hanette Staack, and Lola Newsom, has taken on the task of


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Collaboration in Action: Meerkatsu, Gawakoto and Scramble

We have to admit we were crazy curious when this collaboration in support of the victims of Typhoon Haiyan was announced. Meerkatsu teamed up with Gawakoto and Scramble to produce the artwork for this shirt (pre-order


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You never know where you’ll find jiu jitsu folk. Today, we ran across comedian Jamie Kilstein’s YouTube cooking show. He didn’t cook his first meal until age 29, so he’s sure to have some insight for


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by Megan Williams In a practice where having your ego broken and rebuilt is as elemental as sweat, you would think that everyone entering the business of Brazilian jiu jitsu would have an amazing skill set


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  So the cliché rings on and content is still king. We all want that viral post…that article people save and print and refer back to. That link that Renzo retweets. But is that all that


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4 ways to recognize a solid brand in BJJ

How you spend your money matters, but it matters even more in a small community like BJJ that’s solidifying its position as a mainstream practice. The Internet has tons of pages dedicated to what makes up


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Why branding is important to BJJ…

by Megan Williams You may be starting your BJJ business just for fun or challenge, but I urge you to make another consideration. The concept of community can sound cliche or cheesy, but considering how much people


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