Browsing: video

by Megan Williams In a practice where having your ego broken and rebuilt is as elemental as sweat, you would think that everyone entering the business of Brazilian jiu jitsu would have an amazing skill set


Read More
Behind the Branding: Saulo Ribeiro and the University of Jiu Jitsu

by Megan Williams   Saulo Ribeiro is a perfect example of a personal brand that transcends his competition record or rank. He imparts an academic theme and a humble, purist take on the art that’s clearly


Read More

We’re always looking for new media in BJJ and today ran across  a new podcast, Just the Gi Top. The episodes consist of conversations between four Canadian friends discussing training and the local grappling scene. Episode


Read More

It’s needed to exist a Fadda to show jiu jitsu does not belong to just Gracie.~Helio Gracie Oswaldo Fadda, student of Mitsuyo Maeda via Luis Franca, represents a lesser known branch of the BJJ family. This


Read More

Legends, champions, inspiring tracks and victory dances that will go down in history…We chose the six videos below because at some level, each reflects the power, beauty, grace and energy that is so much a part


Read More

We’ve mentioned this before in our discussion of Roy Dean’s thorough branding, but this video is a work of art unto itself.


Read More

Another beautifully done BJJ video focusing on Clark Gracie.


Read More

Two days ago, in preparation for the 2013 event, Metamoris released this highlight video of their first tournament. Metamoris is very likely going to be a benchmark in the marketing and image of BJJ, both internally


Read More

Jiujitsu waza demonstrated by Takisaburo Tobari and Taro Miyake in Paris, France in 1912. Gotta love that rag time.


Read More
Behind The Branding: Roy Dean

If there were an award for clean branding in jiu jitsu, Roy Dean would take it hands down.  His branding is beautifully coherent and consistent– the key to it all, is what he lists as his objective. He


Read More